This study aims to contribute to the literature on transformative entrepreneurship (TE) within the UAE’s entrepreneurial ecosystem (EE) by assessing the framework conditions and variables that hamper or advance TE in relation to SDG 12. 1. To identify the roles of the key actors within the UAE’s EE in developing TE.2. To investigate the challenges faced by transformative entrepreneurs in UAE in relation to promoting responsible consumption and production.3. To map out the opportunities for transformative entrepreneurs towards aligning operations to responsible consumption and production.